Creating Consumer
Excitement

Passionately
Preferred Ideas!

Our Unique Approaches to Creating those Ideas has Generated Over

$1+ Billion in New Product Revenue!

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Award Winning Ideas

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Our ideas consistently outperform research and marketplace objectives, and have won multiple innovation awards from reputable, independent sources including Better Homes & Gardens and Nielsen.

Whether it’s...

  • Developing new product concepts,
  • Helping you taking advantage of macro-trends,
  • Making your current ideas more compelling…

We deliver ideas that truly excite consumers and motivate them to buy your new products!

Experience the
Initiator Difference

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Our unique idea generating approaches help you create compelling new ideas from scratch, or take trends and transform them into business-building ideas:

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XSight Creation

Creating highly compelling, highly differentiated innovation platforms that consistently lead to passionately preferred product ideas.

Learn More

trend_sculpting_logo

Take advantage of broad trends by creating ownable benefit angles which resonate with consumers enhance your brand’s relevance, and set up growth opportunities.

Learn More

Experience the
Initiator Difference

wide_divider

Our unique idea generating approaches help you create compelling new ideas from scratch, or take trends and transform them into business-building ideas:

ExSight_logo

XSight Creation

Creating highly compelling, highly differentiated innovation platforms that consistently lead to passionately preferred product ideas.

Learn More

trend_sculpting_logo

Take advantage of broad trends by creating ownable benefit angles which resonate with consumers enhance your brand’s relevance, and set up growth opportunities.

Learn More

Excited consumer

What Our Clients Are Saying

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What’s makes Initiator standout and why we continue to come back to them, is their uncanny ability to connect seemingly unrelated pieces of information to come up with winning ideas that we would have never thought of ourselves.

Sr. Consumer Insights Director
Food Company

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They are true partners. With their breadth and depth of experience, they’re able to view business issues and opportunities through multiple lenses and make practical, fact and knowledge-based recommendations.

Sr. Consumer VP Marketing Research
Consumer Packaged Goods Company

Experience that Builds Businesses

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15+ years of experience helping companies develop stronger concepts and successful new products.

  • Consistent, Proven Track Record:
    Since 2003, we’ve helped a major client double their rate of generating top 10% ideas, while also helping to improve marketplace success.
  • Multi-Category Perspective:
    We understand what works (and what doesn’t), and have applied that learning to help develop strong ideas across 50+ categories and counting.
  • Successful Line Innovation Management Experience:
    Prior to Initiator, we directly managed and launched business-building innovations at companies like Procter & Gamble and Heinz.

Find out how Initiator can help your brand grow.

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