Our Results

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ExSight_logo_white

Innovation Platforms

that

Consistently Produce Exceptional Results!

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cat-litter-icon

While other cat litter brands were introducing new products emphasizing longer lasting odor control, we helped this particular brand identify distinctive angles for odor control, resulting in…

THE 3 STRONGEST SELLING CAT LITTER VARIETIES EVER INTRODUCED – $300+ MILLION ANNUALLY AND GROWING.

cookware-icon

For a major cookware brand, we created several distinctive and highly desirable benefit growth platforms. From these platforms, numerous successful ideas were developed, including…

THE HIGHEST SCORING CONCEPT EVER TESTED BY THIS GLOBAL CONSUMER PRODUCTS COMPANY.

nutirional-supplement-icon

After renovating the positioning of a nutritional supplement brand by elevating it from a feature-focused proposition to an emotional and functional benefit platform, we applied our XSights process to create 15 “winning” new product ideas, including…

THE HIGHEST SCORING NUTRITIONAL SUPPLEMENT IDEA EVER TESTED VIA BASES.

food-icon

For an established food brand, we developed numerous highly appealing, highly differentiated extension platforms for existing product lines across four separate projects. The result was…
 

80%+ IDEAS MET OR EXCEEDED VOLUME PROJECTION OBJECTIVES FOR ALL 4 PROJECTS.

Transforming Trends

into

Triumphs!

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tea-icon

A leading brand of natural tea was interested in taking part in the “energy” trend, but needed to find a unique and compelling way to do so that was also consistent with their equity. Through our Trend Sculpting process, we were able to…

GENERATE A PIPELINE OF NEW “ENERGY” VARIETIES THAT HELPED GROW THE BRAND 20%+ FOR THREE STRAIGHT YEARS.

health-icon

A sexual health needed a way to better differentiate its products on a key category trend. We used our Trend Sculpting approach to create unique, compelling benefit angles, which resulted in…
 

SEVERAL PROPOSITIONS THAT GENERATED SOME OF THE BRAND’S HIGHEST IDEA SCORES IN THE PAST 5 YEARS.

Find out how Initiator can help your brand grow.

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