What Our Clients Are Saying

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Uncanny ability to come up with winning ideas.

What makes Initiator standout and why we continue to come back to them, is their uncanny ability to connect seemingly unrelated pieces of information to come up with winning ideas that we would have never thought of ourselves.

Sr. Consumer Insights Director
Food Company

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"Initiator brought fresh thinking to help re-invigorate the brand’s positioning based on an emotioal insight that connected with our consumers in a more compelling and meaningful way."

Sr. Brand Manager

Paper Products Company

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"Initiator’s XSights process allowed us to explore product ideation in a unique new way. The result was the launch of multiple differentiated and relevant product ideas that have proven to be successful in the marketplace."

Director of Marketing

Food & Beverage Company

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"Initiator was able to get new thinking out of our team and translate that to consumer propositions that made consumers light up!"

VP Marketing

Food & Beverage Company

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"They are true partners. With their breadth and depth of experience, they’re able to view business issues and opportunities through multiple lenses and make practical, fact and knowledge-based recommendations."

Sr. Consumer VP Marketing Research

Consumer Packaged Goods Company

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"Initiator concepts that not only struck a chord with consumers, they could actually be delivered by R&D and Operations."

Marketing Director

Health & Nutritional Company

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I feel fortunate to have such a competent team to deliver business results as well as enjoy the journey!

Director of Global New Products

Consumer Packaged Goods Company

Brands We've Helped Grow

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Find out how Initiator can help your brand grow.

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