What Our Clients Are Saying
Uncanny ability to come up with winning ideas.
What makes Initiator standout and why we continue to come back to them, is their uncanny ability to connect seemingly unrelated pieces of information to come up with winning ideas that we would have never thought of ourselves.
Sr. Consumer Insights Director
Food Company
"Initiator brought fresh thinking to help re-invigorate the brand’s positioning based on an emotioal insight that connected with our consumers in a more compelling and meaningful way."
Sr. Brand Manager
Paper Products Company
"Initiator’s XSights process allowed us to explore product ideation in a unique new way. The result was the launch of multiple differentiated and relevant product ideas that have proven to be successful in the marketplace."
Director of Marketing
Food & Beverage Company
"Initiator was able to get new thinking out of our team and translate that to consumer propositions that made consumers light up!"
VP Marketing
Food & Beverage Company
"They are true partners. With their breadth and depth of experience, they’re able to view business issues and opportunities through multiple lenses and make practical, fact and knowledge-based recommendations."
Sr. Consumer VP Marketing Research
Consumer Packaged Goods Company
"Initiator concepts that not only struck a chord with consumers, they could actually be delivered by R&D and Operations."
Marketing Director
Health & Nutritional Company
I feel fortunate to have such a competent team to deliver business results as well as enjoy the journey!
Director of Global New Products
Consumer Packaged Goods Company
Brands We've Helped Grow
Find out how Initiator can help your brand grow.
Offerings
Mac Renfro
mac@initiatorfirst.com
513-368-9796
Rick Seibold
rick@initiatorfirst.com
513-324-1085
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