So How Do You Successfully Take Advantage of a Trend?

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We help brands take advantage of trend and turn them into business building ideas by reshaping them into a platform that is:

Differentiated

Brand Ownable

Consumer Compelling

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What Does One of these Platforms Look Like?

Here’s the one we created for Yogi Tea to take advantage of the energy beverage trend:

"Unlike other beverages which use stimulants, introducing delicious teas that work in harmony with your body to release its own natural energy."

This trend transforming platform led to a line of teas that grew the Yogi brand 20%+ for three years in a row!

pfw_28071_yogi_logo

What Does One of these Platforms Look Like?

Here’s the one we created for Yogi Tea to take advantage of the energy beverage trend:

"Unlike other beverages which use stimulants, introducing delicious teas that work in harmony with your body to release its own natural energy."

This trend transforming platform led to a line of teas that grew the Yogi brand 20%+ for three years in a row!

Happy woman enjoying tea.
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The SCULPTING Process

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SELECT

The trend.

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CONCUR

on the brand's core equities to leverage.

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UNDERSTAND

how we can uniquely leverage those equities.

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LEAP

out of the category and explore the trend in analogous/connected places

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PLAY

with the inspiration, turning it into a differentiated, ownable, and most important, consumer compelling platform

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TRIUMPH

by transforming the platform into profitable ideas

Applications

  • New product innovation
  • Brand Positioning
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The SCULPTING Process

s-icon-02

SELECT

The trend.

c-icon-02

CONCUR

on the brand's core equities to leverage.

u-icon-02

UNDERSTAND

how we can uniquely leverage those equities.

l-icon-02

LEAP

out of the category and explore the trend in analogous/connected places

p-icon-02

PLAY

with the inspiration, turning it into a differentiated, ownable, and most important, consumer compelling platform

t-icon-02

TRIUMPH

by transforming the platform into profitable ideas

Applications

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  • New product innovation
  • Brand Positioning

Transforming Trends

into

Triumphs!

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Here’s another example of how we’ve successfully transformed a trend

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A sexual health needed a way to better differentiate its products on a key category trend. We used our Trend Sculpting approach to create unique, compelling benefit angles, which resulted in…
 

SEVERAL PROPOSITIONS THAT GENERATED SOME OF THE BRAND’S HIGHEST IDEA SCORES IN THE PAST 5 YEARS.

Ready to get started?

Contact us today to learn how we can help your brand grow!

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