So How Do You Successfully Take Advantage of a Trend?
We help brands take advantage of trend and turn them into business building ideas by reshaping them into a platform that is:
What Does One of these Platforms Look Like?
Here’s the one we created for Yogi Tea to take advantage of the energy beverage trend:
"Unlike other beverages which use stimulants, introducing delicious teas that work in harmony with your body to release its own natural energy."
This trend transforming platform led to a line of teas that grew the Yogi brand 20%+ for three years in a row!
What Does One of these Platforms Look Like?
Here’s the one we created for Yogi Tea to take advantage of the energy beverage trend:
"Unlike other beverages which use stimulants, introducing delicious teas that work in harmony with your body to release its own natural energy."
This trend transforming platform led to a line of teas that grew the Yogi brand 20%+ for three years in a row!
The SCULPTING Process
SELECT
The trend.
CONCUR
on the brand's core equities to leverage.
UNDERSTAND
how we can uniquely leverage those equities.
LEAP
out of the category and explore the trend in analogous/connected places
PLAY
with the inspiration, turning it into a differentiated, ownable, and most important, consumer compelling platform
TRIUMPH
by transforming the platform into profitable ideas
Applications
- New product innovation
- Brand Positioning
The SCULPTING Process
SELECT
The trend.
CONCUR
on the brand's core equities to leverage.
UNDERSTAND
how we can uniquely leverage those equities.
LEAP
out of the category and explore the trend in analogous/connected places
PLAY
with the inspiration, turning it into a differentiated, ownable, and most important, consumer compelling platform
TRIUMPH
by transforming the platform into profitable ideas
Applications
- New product innovation
- Brand Positioning
Transforming Trends
into
Triumphs!
Here’s another example of how we’ve successfully transformed a trend
A sexual health needed a way to better differentiate its products on a key category trend. We used our Trend Sculpting approach to create unique, compelling benefit angles, which resulted in…
SEVERAL PROPOSITIONS THAT GENERATED SOME OF THE BRAND’S HIGHEST IDEA SCORES IN THE PAST 5 YEARS.
Ready to get started?
Contact us today to learn how we can help your brand grow!
Offerings
Mac Renfro
mac@initiatorfirst.com
513-368-9796
Rick Seibold
rick@initiatorfirst.com
513-324-1085
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